Insiders spill the beans on the massive influence TV partners has on NASCAR’s policies and business strategy
Just like every other sport, TV is the greatest revenue generator for NASCAR, and they have a big role in decision making around the series.
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NASCAR Clash at the Colosseum 2024 (Via IMAGO)
For any major sport league or series in the world on of their major sores of revenue in the broadcasting delas they sign with different network. It can be millions or billions depending on the market value and sponsorship opportunities around each of the events. The same goes for the stock car racing championship NASCAR.
Recently senior NASCAR journalist Jeff Gluck has shared his thoughts and opinions on how deep the sport is dependent on their TV partners. He pointed out via the Teardown podcast that the broadcasters have a lot of say into matters regarding races in the sport and NASCAR often does things they might not want to, in order keep their partyers happy.
Unfortunately, we live in a world where TV has essentially propped up the sport. They have a lot of say into what is happening. NASCAR, in trying to be a good partner to these people and keep their relationships going and keep their sport going strong,
Jeff Gluck said via The Teardown podcast.
Such sacrifices are essential for the sport success in the long run and he also highlighted that NASCAR would make decision on promotion and other factors based on how much more the TV partners are willing to invest on them.
They’re saying, ‘Okay, what do you guys want? What’s going to make you promote it? What’s going to make you sign on for more? What’s going to make you want to invest more?’ This is what the TV networks are telling them.
Jeff Gluck added.
NASCAR can never 100% refuse ideas from TV partners
During the same discussion, the co-host of the podcast Jordan Bianchi also shared his thoughts. He pointed out that regardless of how bad the suggestions and ideas are that was presented by the broadcasters, NASCAR is bound to not say no to it and might have to make some compromises to make them happy.
TV in all sports is league’s biggest revenue generator. That’s how they get their biggest amount of money. You can’t turn your back on what your TV partner wants 100 percent…They may have a bad idea…but you can’t say no all the time. You have to be receptive to change and you have to continue to come up with ideas to make you’re sport exciting and evolve.
Jordan Bianchi said.
The comments show how much the TV partners impacts the sports over the years. Now with the new $1.1 billion a year deal NASCAR has with its new broadcasting partners will make the partners big players in the decision making in the coming years.
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Justin P Joy
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