How much was Beyonce paid to perform at Netflix’s halftime show?
After appearing in 2 Super Bowl halftime shows in the past, Beyonce took center stage for the Christmas Day Game.
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Beyonce performing in Houston as the marching band joins her stage in a visual spectacle. (Image via Harper’s Bazaar)
Clad in white, Beyonce delivered one of the most iconic moments of the 2024 season. The performance-themed Cowboys Carter was so innovative and special that people all over the world are comparing this spectacle to every Super Bowl performance.
Beyonce made her way into an NFL halftime show for the third time. The 32-time Grammy winner appeared in the 2013 Super Bowl half-time where she slapped people’s mouths with gasps. The singer called up her former bandmates Michelle Williams and Kelly Rowland in a historic reunion of the “Destiny’s Child.”
In 2016, she joined the pop band Coldplay as a guest singer – one of the most controversial NFL halftimes ever. As the roulette stopped in a new avenue, Netflix didn’t hesitate to pull any stops. Netflix, who collaborated with the sporting league association, streamed the first-ever game hosted by the streaming giant.
As a renowned figure in the music industry, Beyonce is an expensive option. The performance was part of a three-project deal between Beyoncé and Netflix, valued at $60 million and signed in 2019. The first project under this agreement was the concert documentary Homecoming: A Film by Beyoncé, for which she reportedly earned $20 million. This sparked speculation that she received another $20 million for the halftime show.
Dan Runchie, the visionary founder of Trapital, a firm renowned for its insightful analysis of the music and sports industries, briefed the monetary value of this landmark deal to Andscape.
If we believe this to be true, then that’s $20M specifically for this performance.
He said.
Beyonce came to the rescue on a rather undelightful NFL game
Beyonce was the highlight of the Christmas special stream – as the Baltimore Ravens scooped away a 2-31 victory over the Houston Texans. The Texans, who have defended the AFC South title, had no glimmer as the Ravens buried them in snow, in a metaphorical sense. The Texans, already judged as the worst division title holder, now look to the Tennessee Titans to go out with a win.
As the anti-Grinch, Beyonce came to delight fans on a Christmas day. Beyonce performed songs from her eighth studio album, Cowboy Carter, for the first time. Released earlier this spring, the genre-defying album marked her official venture into country music and quickly became one of the most talked-about releases of the year.
Adding to the excitement, Beyonce has chosen not to release any visual accompaniments for Cowboy Carter or its predecessor, Renaissance, making the halftime performance even more eagerly anticipated than her usual televised appearances.
Beyonce brought a star-studded lineup of collaborators to the stage, including the four “Blackbird” singers—Tanner Adell, Tiera Kennedy, Reyna Roberts, and Brittney Spencer—alongside Shaboozey and Post Malone. True to form, Beyonce incorporated iconic Lone Star State elements, featuring lowrider convertibles, horses, and a cameo by Houston’s reigning rodeo queens.
She closed the performance with Cowboy Carter’s chart-topping hit, “Texas Hold ’Em,” delivering a show-stopping finale that included a surprise appearance by her eldest daughter, Blue Ivy Carter, who joined her on the field for the unforgettable closing number.
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Mohammed Bazim
(363 Articles Published)