“Need to fire whoever made these,” Charles Oliveira’s new custom shorts for UFC 309 send fans into a frenzy

UFC 309 custom shorts for Jon Jones, Stipe Miocic, Michael Chandler, and Charles Oliveira unveiled for UFC 309 pay-per-view (PPV) top bill.

“Need to fire whoever made these,” Charles Oliveira’s new custom shorts for UFC 309 send fans into a frenzy

UFC 309 custom shorts revealed for Jon Jones, Stipe Miocic, Michael Chandler and Charles Oliveira (Source: X/IMAGO)

All UFC 309 fighters in the main and co-main events will wear custom fight shorts from Venum, the promotion’s exclusive apparel partner. Jon Jones vs. Stipe Miocic serves top bill in a heavyweight main event. Michael Chandler runs things back with Charles Oliveria in the pay-per-view (PPV) co-mains bill.

UFC heavyweight champion Jones’ shorts previously came out last week. It touted a design that included the same Philippians 4:13 bible verse he had tattooed on his chest. Venum, the exclusive UFC Fight Kit brand, pipelines these custom shorts as part of their UFC Promotional Guidelines Compliance payout tiers. Now, Charles ‘Do Bronx’ Oliveira gets his.

Oliveira was definitely looking for an explosion of hues on his return custom fight shorts. The design is very loud, with his nickname “Do Bronx” embossed out on the side. With that raw favela tinge, the blue, red, and yellow shorts contrast Oliveira. Especially when compared to the other fighters, Stipe Miocic and Michael Chandler.

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Stipe Miocic will wear a relatively generic pair of shorts by comparison. The black and grey design features the crest of the flag of Croatia, the country his parents lived in before moving to Cleveland, Ohio. Chandler, known for the hustle rather than the flare, dons stars and stripes on black. While all are good, Olvieira’s shorts are not it, and fans have reacted as such.

Fight fans react to Charles Oliveira’s new custom kit

UFC has been working in tandem with Venum to create custom fight shorts for athletes involved in some of the biggest cards. UFC 309 is no exception this weekend. Venum’s multi-year sponsorship saw fight kit releases for UFC 299, 300, 302, 304, 305, Noche, and even UFC 308 pay-per-view (PPV) cards.

Fans react to new UFC 309 shorts for Charles Oliveira
Fans react to new UFC 309 shorts for Charles Oliveira (Source: X)

UFC Authentic Adrenaline Fight Week tees, the “Fusion” series, and others have been the latest hits in the series. However, Oliveira’s new custom shorts largely miss the mark for many. Given the bona fide legend Charles Oliveira already is, fans wanted something better. Here are a few top reactions to it:

UFC 300 saw Alex Pereira pay homage to his tribe in Brazil, the PataxĂł, with his custom shorts. UFC 305 saw the pay-per-view (PPV) top bill headliners pay homage to their African roots. But this just wasn’t it. After ponying up $20 million in post-production for media packages and kits in the Noche Pay-per-view, maybe the brass wanted big names like Jones and Oliveira to sell the show on merit. A prime reaction even noted that UFC needs to “fire whoever made these.”