J.Lindeberg becomes the official clothing partner of the DP World Tour after signing an agreement

J. Lindeberg will provide golf apparel for 44 tournaments across 24 countries.

J.Lindeberg becomes the official clothing partner of the DP World Tour after signing an agreement

J.Lindeberg is now the official apparel partner of the PGA European Tour (Image via Sportcal)

The Swedish sports and fashion brand J.Lindeberg has announced a partnership with DP World Tour. They will be the official clothing supplier for the PGA European Tour. This will be an exclusive, multi-year partnership which will see J.Lindeberg provide apparel for DP World Tour personnel, including players, staff, and officials.

The Swedish brand will sponsor the clothing gear for the 44 tournaments across 24 countries. J.Lindeberg-branded merchandise will be available for fans to purchase at the Genesis Scottish Open and the BMW PGA Championship.

Golf has never been more fashionable, and this extends to the premium lifestyle brands that are flocking to the sport. J. Lindeberg has been leading this trend for decades, with ranges that perfectly bridge sport and fashion.
Guy Kinnings, CEO of the European Tour Group, said in a briefing

J.Lindeberg already has two ambassadors on the DP World Tour. They’re working with Viktor Hovland and Matt Wallace. They will be wearing the brand’s apparel during the tour’s events. Hans-Christian Meyer, CEO of J.Lindeberg also voiced his excitement over the partnership.

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We are incredibly proud to partner with the DP World Tour, a prestigious organization that exemplifies excellence and innovation in golf — qualities that J. Lindeberg stands for and always wants to champion.
Hans-Christian Meyer said

This partnership comes as the DP World Tour continues to strengthen its commercial operations. They have recently expanded their sponsorship with the US whiskey distillery Buffalo Trace Distillery. The sponsorship will last until the end of the 2027 season.

J.Lindeberg originally brought the ‘pink pants’ on the course

J. Lindeberg was founded in 1996 and has a rich history in golf apparel. J.Lindeberg was created with the goal of injecting style into the sport. The aim was to revolutionize the dressing of players on and off the course.

J.Lindeberg challenged the traditional norms of golf fashion since its inception. In 2000, their iconic pink pants worn by brand ambassador Jesper Parnevik helped put the brand on the map when he won the AT&T Byron Nelson tournament on the PGA Tour.

J.Lindeberg is owned by a group of investors. Anders Holch Povlsen, the founder of Bestseller, is one of them. The brand continues to offer a range of fashion. They work with different sports, including golf, skiing, and activewear. They have a design headquarters in Stockholm and a global presence in over 35 countries

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