Max Holloway Net Worth, UFC salary, Endorsements and House

Learn all the details surrounding the net worth, UFC salary, endorsements and personal life of BMF champion Max Holloway.


Max Holloway Net Worth, UFC salary, Endorsements and House

Max Holloway has a considerable net worth (Image via Imago)

Max Holloway is one of the greatest featherweight fighters of all time. He was born on December 4, 1991, in Honolulu, Hawaii, United States. He stands tall at a height of 5 ft 11 in and ruled the UFC featherweight division from 2016-19. Max Holloway has amassed a massive net worth with his status as a top fighter in the UFC.

He has a few fights in the lightweight division, and the latest one ended up with a BMF belt on his waist. His striking skills remain unparalleled, and he ranks as one of the best boxers in the UFC. Over 10 years of fighting, the Hawaiian superstar has carved out a grand legacy. Find out more details about the net worth, salary, endorsements and other things of Max Holloway.

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Max Holloway Net Worth 2024

Max Holloway is estimated to have a net worth of around $6 million. “Blessed” is a veteran of the sport and has been an elite fighter for a long time, which has definitely added to his amassing net worth. It appears he still has a couple of more years left in fighting. As such, it still might increase from $6 million.

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Max Holloway is a UFC superstar
Max Holloway is a UFC superstar (Image via Imago/Instagram)

The fighter from Hawaii remains one of the most decorated fighters in UFC history. So far, he is the only one to win an interim, undisputed, and BMF title in the UFC. He has a huge fan following and receives sponsorship money and brand endorsements as well.

Max Holloway Salary and UFC contract

Max Holloway initially made less than six figures in the UFC. He only started making big money once he became a contender. In his interim title bout at UFC 206, he defeated Anthony Pettis and earned more than $500,000. This includes show money, Reebok sponsorship, and other things. He earned around $590,000 for his first fight against Jose Aldo at UFC 212.

The duo rematched at UFC 218 in the same year. Holloway defeated Aldo again and had PPV points to enjoy this time. He earned closer to $1 million ($500,000 show money for champion + PPV bonus) for the fight. At UFC 231, he defeated Brian Ortega and earned more than $1 million when factoring in PPV points, performance bonuses, and sponsorships.

Max Holloway, Justin Gaethje UFC 300
Max Holloway vs. Justin Gaethje at UFC 300 (Image via Open Source)

The Hawaiian star faced Dustin Poirier at UFC 236 for the interim lightweight title. He earned more than $550,000 for the fight. At UFC 240, he defeated Frankie Edgar and earned around $850,000 for the fight, as it didn’t have massive PPV sales. In the first bout against Alexander Volkanovski, Holloway around $800,000 even though he lost.

At UFC 251, Holloway earned around $500,000 in his second loss to Volkanovski. In 2021, he defeated Calvin Kattar and Yair Rodriguez. He earned around $500,000 for both fights. UFC 276 saw the trilogy fight between Volk and Holloway. ‘Blessed’ earned around $530,000 for the fight. In 2023, he defeated Arnold Allen and earned around $470,000.

Soon after, he faced The Korean Zombie in a three-round war. The superstar earned around $530,000 for the fight. In the iconic UFC 300 card, Holloway won the BMF title after destroying Justin Gaethje. He made around $2.4 million, with $600,000 coming via two performance bonuses. This was also the highest payday of his career.

Max Holloway brand deals and endorsements

The Hawaain star has over 4.5 million followers on Instagram. As such, he receives various endorsements and sponsorship deals. Betting and gambling company Stake sponsors various UFC stars, and Holloway is one of them. Often, he promotes Stake with their company t-shirts.

Max Holloway has many sponsors
Max Holloway has many sponsors (Image via Instagram)

Electrolyte drink Instant Hydration also sponsors the UFC athlete. The Hawaiian star endorses the product of the clothing company Darc Sport. He is a sponsored athlete of Transparent Labs, which deals with vitamins and health supplements.

Max Holloway House and Cars

The UFC superstar is fighting out of Waianae, Hawaii, and resides there. He is the pride of Hawaii after not moving to the Stateside to improve as a fighter. All of his achievements came from training only in Hawaii. The exact details of his house remain unknown.

Max Holloway at his house with car
Max Holloway at his house with car (Image via Instagram)

Holloway is not known to have a massive car collection like his old rival, Conor McGregor. The Dodge Charger Daytona remains the most expensive and popular vehicle in his garage. The price of the car is around $70k – $80k.

Max Holloway personal life

Max Holloway used to be a married man. He was married to Kaimana Pa’aluhi in 2012 and also had a kid named Rush Holloway. The UFC featherweight fighter is very close to his son but he has divorced the mother of Rush since then.

Max Holloway with his wife and son
Max Holloway with his wife and son (Image via Instagram)

Around 2020, he started dating Hawaiian surfer Alessa Quizon. They got engaged in November of the same year. Eventually, the couple married in a traditional Hawaiian ceremony in 2022. The couple loves to travel as can be seen from their social media accounts.